Led the launch of over 1000 new products. Expert in strategic management, financial turnaround, product development, and change management.
Marketing, Sales, and Management of multi-channel direct to consumer and key accounts in Consumer Products, Packaged Goods, Edibles, Gifts, and Outdoor Living.
Extensive experience in Product Development, Sourcing, Manufacturing, Packaging, and Merchandizing to produce high margin, high sell-through programs.
CAREER PORTFOLIO HIGHLIGHTS
Successfully managed over $100M in consolidated annual P&L responsibility with multiple locations.
Direct management of key accounts including Aramark, Whole Foods, Suntory, Costco, Costco Canada, Playmobil, Canadian Tire, BJ's, Home Depot, Lowes, Menards, International Paper, Weyerhauser, ArborGen, Brookstone.
Led Internet channel growth from 33% of net revenues to 58% in two years while reducing overall advertising cost by 1/3.
Led acquisitions of 3 national brands of multi-channel marketing companies with B2B and B2C in multi-market businesses including gifting, edibles, and outdoor living.
Developed strategic marketing plans and successfully led the execution of the plans.
Led turnaround of 142 year old company by reducing the cost of sale by 25% and reducing payroll by 30%.
Board Recruitment & Service
New Market Development
Sales Team Management