PROVEN EXPERTISE

 

• Marketing, Sales, and Management of multi-channel direct to consumer and key accounts in Consumer Products, Packaged Goods, Edibles, Gifts, and Outdoor Living.

• Extensive experience in Product Development, Sourcing, Manufacturing, Packaging, and Merchandizing to produce high margin, high sell-through programs.

 

 

CAREER PORTFOLIO HIGHLIGHTS

 

• Successfully managed over $100M in consolidated annual P&L responsibility with multiple locations.

• Direct management of key accounts including Aramark, Whole Foods, Suntory, Costco, Costco Canada, Playmobil, Canadian Tire, BJ's, Home Depot, Lowes, Menards, International Paper, Weyerhauser, ArborGen, Brookstone.

• Led Internet channel growth from 33% of net revenues to 58% in two years while reducing overall advertising cost by 1/3.

• Led acquisitions of 3 national brands of multi-channel marketing companies with B2B and B2C in multi-market businesses including gifting, edibles, and outdoor living.

• Developed strategic marketing plans and successfully led the execution of the plans.

• Led turnaround of 142 year old company by reducing the cost of sale by 25% and reducing payroll by 30%.