How to Close a Key Account to a National Brand
Before we start, you need an exceptional team and access to proper resources to have a chance in this competitive game. If you do, shelf...
Millennials are the New Orange
In Marketing it is easy to talk about big groups of demographics like Race, Gender, Location, and Age. Sometimes the differences in...
Writing Skills in 2015 - IS IT RELEVANT?
It is ironic that though we are immersed in a digital age, writing skills have become more important than ever for Business and Marketing...
Give Me Your Elevator Speech Below
Anyone that has ever raised capital knows the value and necessity of a concise and intriguing Elevator Speech. The value of “cut to the...
You are Not that Big - The Good of a Reality Check
In my brief time in the NFL, I met a lot of exceptional people and some exceptional leaders. People that were the best at what they do....
Marketing Lies - Remember B2B is really B2B2C
Everyone wants to be healthy, local, and eco-friendly. Many companies have been using words like “Natural”, “Real”, and “Fat Free” for...