Before we start, you need an exceptional team and access to proper resources to have a chance in this competitive game. If you do, shelf...

In Marketing it is easy to talk about big groups of demographics like Race, Gender, Location, and Age. Sometimes the differences in...

It is ironic that though we are immersed in a digital age, writing skills have become more important than ever for Business and Marketing...

Anyone that has ever raised capital knows the value and necessity of a concise and intriguing Elevator Speech. The value of “cut to the...

In my brief time in the NFL, I met a lot of exceptional people and some exceptional leaders. People that were the best at what they do....

Everyone wants to be healthy, local, and eco-friendly. Many companies have been using words like “Natural”, “Real”, and “Fat Free” for...

I have had the pleasure of spending time with Pat Farrah, one of the founders of Home Depot, over the years. Pat eventually served on my...

Can selling Retail help your Wholesale and vise versa? Many companies sell either Retail or Wholesale. Companies that sell Retail have...