Business Lessons I Learned from Lawrence Taylor
It may not be obvious to everyone, but for me, sports has provided a platform for lessons in my business career. In my brief time in the...
How to Market Green Products in 2016
The marketing of “Green”, “Earth Friendly”, or “Eco-Friendly” products is appealing to virtually every company today. This approach to...
On Video and Marketing
The most effective method to sell anything is face to face. That interaction, emotion and the nuance of conversation and adjustment to...
5 Tips to Manage Attention to Detail
New Jersey is a state that does not allow drivers to pump gas. There are only a few states that require gas stations to pump gas for the...
Urban/Rural; The Best Marketing Demographic to Segment
Most savvy companies are segmenting their customers and prospects by more than the usual list of suspects. Segmenting and targeting you...
Give Me Your Elevator Speech Below
Anyone that has ever raised capital knows the value and necessity of a concise and intriguing Elevator Speech. The value of “cut to the...
You are Not that Big - The Good of a Reality Check
In my brief time in the NFL, I met a lot of exceptional people and some exceptional leaders. People that were the best at what they do....
Marketing Or Sales?
Can selling Retail help your Wholesale and vise versa? Many companies sell either Retail or Wholesale. Companies that sell Retail have...
