Aligning Academic Research with Professional Needs
I just finalized the findings of an academic research study for my Doctor of Business Administration (DBA). The unusual nature of the...
Podcasts that I have enjoyed being on
From time to time, I am interviewed on Podcasts. I never used to agree to be interviewed on Podcasts. However, as I have evolved to...
Business Lessons I Learned from Lawrence Taylor
It may not be obvious to everyone, but for me, sports has provided a platform for lessons in my business career. In my brief time in the...
How to Market Green Products in 2016
The marketing of “Green”, “Earth Friendly”, or “Eco-Friendly” products is appealing to virtually every company today. This approach to...
On Video and Marketing
The most effective method to sell anything is face to face. That interaction, emotion and the nuance of conversation and adjustment to...
5 Tips to Manage Attention to Detail
New Jersey is a state that does not allow drivers to pump gas. There are only a few states that require gas stations to pump gas for the...
5 Tips for Product Development
A successful new product launch can be a “game changer” for any company. Many of the normal items on the check list of a typical...
CRM - Why Salesmen Don't Use It
You clicked through to read this because you know it is true that salesmen (and women) are generally reluctant to enter data into the...
Urban/Rural; The Best Marketing Demographic to Segment
Most savvy companies are segmenting their customers and prospects by more than the usual list of suspects. Segmenting and targeting you...
